ad-spend

Articles tagged “ad-spend”

All PaidLab (15) BrandWorks (12) DemandWorks (14) DataWorks (4)

Mar 6, 2026

LinkedIn B2B Ads: The Math That Separates Pipeline from Burn

Most B2B teams are burning money on LinkedIn ads because they haven&#8217;t done the unit economics first. Here&#8217;s the math that separates pipeline from burn, and how to make LinkedIn&#8217;s premium targeting actually pay off.

Sloane Bishop 6 min read

Mar 6, 2026

Facebook Retargeting in 2026: The Math Your CFO Actually Wants to See

Stop treating Facebook retargeting like a &#8220;set it and forget it&#8221; tactic and start building the mathematical framework your CFO actually wants to see. Here&#8217;s how to segment ruthlessly, allocate budget based on conversion probability, and prove ROI with precision.

Sloane Bishop 6 min read