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lead-generation

Articles tagged “lead-generation”

The CFO-Safe Guide to Selecting a B2B Tech Marketing Firm

Every quarter, marketing leaders pitch agencies promising transformational growth, but CFOs ask one question: What’s the payback period? Choosing a B2B tech marketing agency in 2026 is a capital allocation decision, not a creative exercise—here’s the framework that actually works.

Sloane Bishop 6 min read

LinkedIn B2B Ads: The Math That Separates Pipeline from Burn

Most B2B teams are burning money on LinkedIn ads because they haven’t done the unit economics first. Here’s the math that separates pipeline from burn, and how to make LinkedIn’s premium targeting actually pay off.

Sloane Bishop 6 min read